mobi, epub |eng | 0101-01-01 | Author:Lafley, A.G. & Martin, Roger L. [Lafley, A.G.]

Understanding consumers. Really knowing the consumers, uncovering their unmet needs, and designing solutions for them better than any competitor can. In other words, making the consumer the boss in order ...

mobi, epub | | 2005-03-24 | Author:Jack Welch & Suzy Welch

A BETTER WAY Now, you may be wondering, “If companies manage to hit their numbers and pay bonuses with either the Negotiated Settlement or Phony Smile approaches to budgeting—as flawed ...

mobi |eng | 2003-09-28 | Author:Clayton M. Christensen; Michael E. Raynor

Being in the Right Place at the Right Time We noted earlier that the pure forms of interdependence and modularity are the extremes on a continuum, and companies may choose ...

mobi, pdf |eng | 2007-11-01 | Author:Taylor Clark

A Tale of Two Cities So let’s say your petition has failed, the protests you organized weren’t strident enough, and the carefully constructed leaflets you sent out — perhaps featuring ...

epub, mobi |eng | 2012-10-22 | Author:Ben R Rich & Leo Janos [RICH, BEN R/JANOS, LEO]

mobi, epub |eng | 2011-10-15 | Author:Dov Seidman

Trust Risk Innovation Progress Trust The “T” in TRIP stands for trust. If we have just met, and I choose to extend you my trust, who is virtuous: Is it ...

epub | | 2013-08-12 | Author:Ori Brafman [Brafman, Ori]

From LSD to PCR Joe Neilands, the renowned UC Berkeley biochemistry professor, looked me in the eye and said, “We’re going to have a problem.” I squirmed in my chair. ...

epub, azw3 |eng | 2011-11-21 | Author:Magretta, Joan [Magretta, Joan]

* * * CHAPTER 5 Trade-offs: The Linchpin IN THE LAST CHAPTER, I presented Porter’s first two tests of strategy: a unique value proposition and the tailored value chain required ...